was successfully added to your cart.

All Posts By

leonmallett

Marketing, fast and slow

By | marketing | No Comments
When you strip marketing back to its fundamental organisational functions, by asking ‘why?’ ‘but why?’ ‘but whhhy?’ like an irritating a curious child, you end up with two goals. To increase sales and profit To increase the value of the...
Read More

Practical Politics

By | thoughts | No Comments
Politics is a big old beast, and given everyone wants their two penneth, it gets continually tarred and convoluted by thousands of viewpoints across the whole spectrum of society. Fair enough, everyone’s entitled to their say, but it makes having...
Read More

Our rank obsession

By | thoughts | No Comments

I was recently in a bar catching up with a friend. They were somewhat glum over their singleness and yearned to find someone great. I asked whether they had anyone in mind – they did – but this admission came with the suffix “oh but…

Read More

The medium is the message

By | marketing | No Comments

What’s the significance of Marshall McLuhan’s phrase “the medium is the message”? It’s one of the most quoted maxims of the marketing world, for one. And rightfully so since it’s one of the most important concepts in marketing and communications….

Read More

Twenty Fifteen

By | thoughts | No Comments
2015 2014 was a pretty good year. I finished my MBA, got level 7 diploma in strategic management from the CMI, was groomsman to one of my best buds who got married in his adopted town of Helsinki, took a new job...
Read More