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Marketing, fast and slow

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When you strip marketing back to its fundamental organisational functions, by asking ‘why?’ ‘but why?’ ‘but whhhy?’ like an irritating a curious child, you end up with two goals. To increase sales and profit To increase the value of the...
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The medium is the message

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What’s the significance of Marshall McLuhan’s phrase “the medium is the message”? It’s one of the most quoted maxims of the marketing world, for one. And rightfully so since it’s one of the most important concepts in marketing and communications….

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