Bootstrapper’s Blog

Maslow's Hierarchy of (Business) Needs - A Bootstrapper's Guide Prioritization is one of the most important skills a bootstrapper needs. It's a skill you likely use all the time day-to-day. But it also has an important role in helping you...

What I learned from my MBA I spent 2.5 years doing an Executive MBA. That's the kind of MBA where you have to already be a manager/director just to get on the course. It's tough. Juggling a really intense yet...

The Speed of Marketing. When you boil the purpose of marketing right down you end up with two points: To increase sales and profit To increase the value of the company Yes, I'd argue that they are  two distinct different...

We used to tier our customers. We would have our tier 1s. Customers so big they would provide us with 25-50x the income of an average customer. And we'd have our tier 3s. Our bog-standard average-Joe customers. The kind of...

What is "bootstrapping"? You're probably familiar with the phrase "pull yourself up by the bootstraps". It generally means that no help is coming from anyone else, so it's down to you to help yourself. To give a concise definition, "bootstrapping"...