Category

marketing

Marketing, fast and slow

By marketingNo Comments
The Speed of Marketing When you strip marketing back to its fundamental business functions, by repeatedly asking "why?", you end up with two goals: To increase sales and profit To increase the value of the company Yes, that's two different...
Read More

The medium is the message

By marketing
What’s the significance of Marshall McLuhan’s phrase “the medium is the message”? It’s one of the most quoted maxims of the marketing world, for one. And rightfully so since it’s one of the most important concepts in marketing and communications....
Read More